Walmart: NASCAR- Racetime

We found economies by piggy backing our agile production on shoots in Charlotte Walmart was already doing with our Drivers. The creative team wanted this to be campy so we picked up a truck dash, seat, and steering wheel and column from a junkyard and and built a make-shift cab on green screen. The outer cab was created in post, allowing us to give life to being on the road. These videos were later edited for sync banners, having one driver in the 300x250 and the other in the 160 or 728.