Hanes: Follow That Sock

My role was to maintain processes and manage scope over the projects lifecycle- from wires to final dev, design, and launch of the site and MMS.

• Coordinated daily stand up with back end sweeps dev and managment team, UX and dev team, and internal Creative Technologies and QA.

• Worked with the Account team on a weekly brief with the full internal team and Clients- evaluated feedback and provided impact reports on creative, timing and budget.

• Worked with back end sweeps team and Creative Technologies to determine the ways of entry, the effects on UX and defining user flow of MMS and the site.

• Coordinated with the Media strategist team on creating a OLA and social post matrix and cadence that would parallel the MMS and site image post-

  • Basically following Edwin Sock around the Walt Disney World park on his day’s adventure- posting content over the course of the 6 week Sweepstakes.

• Finally, created MMS content (shooting back plates at the park and comping them up with keyed out Edwin images) as well as jumping in and help design the plethora of content that would be used in the social/OLA post.