The Va. Lottery had a basic idea for one of their new games. Pick 3 numbers and add a “Fireball” number. Pretty straight forward, right? Wrong, the creative team wanted to set this GSTV on fire, literally. The budget was small, but when the client saw the concept, they jump at the chance to fund the extra cost. But I still needed to be agile, inventive, and scrappy with the production.
Scope: Create a :30 and :15 GSTV with 2-4 1:1 and 4:5 :06-:10 social cut downs
Budget: $15K Actuals: $38.5