Sr Content Producer
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Sabra Snackers: Instagram Project

Sabra Snackers:

Sabra wanted to profile their new Sabra Snackers thru a series of videos posted to both Instagram Feed and Stories. Using the brand colors, we decided to create mini -monochromatic worlds that would set the scene for each spot.

 

·      Scope: 8 social videos for Instagram. 4 in feed targeting men and women, 25-54 who saw Sabra Snacker as fuel.  4 stories targeting men and women- 25-54, who viewed it as fashion

·      Budget: $75K- which included talent, props, equipment, crew, studio, and edit

·      Timing: 3 weeks- 1 and half weeks prep, 2 days shoot, 1 and a half weeks post