
Sabra Snackers: Instagram Project
Sabra Snackers:
Sabra wanted to profile their new Sabra Snackers thru a series of videos posted to both Instagram Feed and Stories. Using the brand colors, we decided to create mini -monochromatic worlds that would set the scene for each spot.
· Scope: 8 social videos for Instagram. 4 in feed targeting men and women, 25-54 who saw Sabra Snacker as fuel. 4 stories targeting men and women- 25-54, who viewed it as fashion
· Budget: $75K- which included talent, props, equipment, crew, studio, and edit
· Timing: 3 weeks- 1 and half weeks prep, 2 days shoot, 1 and a half weeks post
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Efficiency was key. As well as knowing exactly what we wanted and being super clear about communication. Multitasking was imparitive to the projects success.
My role:
Prop stylist, casting agent, line and agency producer.
Worked directly with local talent agencies and our in-house Business affairs Department to negotiate SAG rates for social content.
Worked directly with equipment houses, the studio production team, and directed the Art Department and managed the set design.
Provided constant daily status to the agency team, communicated with the Account team on timing and changes and worked with the creative teams on propping, talent, and timing.
Finally, managed the post production, oversaw design, editing, and color.