Va. Lottery: Cash Pop

The creative solve to the client product and aggressive marketing approach proved to be wildly successful. The key was to develop the Numbers/Characters into universal and highly relatable personalities. The team took great pains to create complex profiles for every number, whether that number was or was not to be profiled in the finished radio and broadcast spots. My key role was to provide every option possible to the team- vendors, voices, and music. My deep understanding of all aspects of the process resulted in a smooth production, regardless of the multiple creative changes and decisions that are expected in a project of this scope and diversity. Anticipating and tracking (from the beginning) all final deliverables in multiple platforms and placements was an important responsibility of mine.