The Richmond SPCA was on a mission to bring awareness to puppy mills while stressing the importance of pet adoption for those furry family additions. Since the internet has commoditized the pet business, the Yebo creative team wanted to educate folks right where they were already looking.
Scope: 3 long form videos (1 live action, 1 animation, 1 video screen capture) to be used on client site as well as 3-4 :06-:10 sec social cut downs each accompanied by 9-12 social stock image statics.
Budget: $27K - to include live capture, post production, animation, VO and audio mix with an additional $3K Agency fee
Timing: 2 months, 3 weeks from final approved concept to final long form and social cut down deliverable of all three videos, complete with final audio mix and stock image social statics.
