Davis and Green: 2023 Campaign

There was so many ways this project could have been produced. All of them fun. Our original plan was to source actual customer UGC. We first needed to create the process to make it non-disruptive to the user, uncomplicated and inexpensive to the client, and quick and effective for the concept. First, I created an email and social blast introducing the concept to the user. In so many words “Here is the list of images to be captured and here’s what you’d get if your images are used.” I mapped a portal and/or landing page for users to submit content and set up a channel to background check users we’d select. I had this set up and ready to implement within a week and a half. Our client was flexible but, even the best clients get cold feet when you’re talking about free services!! HAHA. So, I did extensive stock images searches, music searches, and negotiating the most cost effective implementation of the campaign.