Dwight Loew- Executive Content Producer
2004 Williamsburg Road
Richmond, VA. 23231
(804)-869-5610
dwight7064@gmail.com
Professional Strengths:
· Leadership role with 15+ years Agency experience, specializing in organizing teams for cross platform executions.
· Proficient in both Agile and Waterfall methodologies.
· Experienced working with all stakeholders to create SOW and then monitoring the progress throughout all phases of the project lifecycle including detailed timing/scheduling, resourcing, change management and quality control.
· Accustomed to communicating all expectations, monitoring burn reports, motivating team members (including creative, designers, developers) removing obstacles, and maintaining delivery goals.
· Client Facing with the ability to clearly communicate production and brand development advice.
· Prolific negotiator of budgets with deep knowledge of industry standards and experience managing budgets ranging from $400.00 Geico social post to $7ml integrated production of Microsoft Retail Store interior digital display and brand design.
· Crisis Management Specialist.
· Bottomless vendor resources, including National and International Illustrators and Illustrator Reps, Animators, CGI Artists, Photographers and Photographer Reps, Stock, Editorial Houses, VO and Audio Resources, Content Creators, Media and Ad Servers.
Work History
10/19-Present: Executive Content Producer- Yebo Advertising
· Specialized in managing brand campaigns that would live cross platform (including broadcast, radio, print, social, web and mobile).
· Established SOW and maintained schedules and budgets of multi-media content development.
· Created and managed budgets including fee, OOP and vendor/freelance.
· Worked extensively with Client and Account team thru concept development, scope, schedules, creative vendor direction, cross platform application of content, efficiencies and optimizations based on client financial considerations and strategic KPIs.
· Deep library of vendors from all media- Directors, Production, Integrated Content Creators.
· Expert at producing and overseeing extended campaigns, maintained annual budgets and content calendars while, at times, also executed creative concepts.
· Effectively managed global workflows with 3rd party vendor teams.
· Worked in conjunction with creative technologist and UX to map user journey through website builds including an MMS experience and media calendar matrix.
Additional Work Experience:
04/23/2007- 01/08/2019- Sr. Integrated Producer, The Martin Agency
1990 to 2007: Broadcast Associate Producer, Photographer, Studio Manager, Production Coordinator,
Photographer’s Assistant
Self-Employed
• Rate and license negotiation
• Production scheduling and budget development
• Oversaw production staffing needs, crew workflow and delegation of responsibilities
• Develop vendor relationships
• Build and outfit studios for both still life and fashion/portrait photography
Agency Clients Include:
Va. Lottery, Va. Foundation for Health Youth, Central Va. Honda Dealers, Hilton/Doubletree, Land O Lakes, Geico, Walmart, B.F. Goodrich, Norwegian Cruise Lines, Living Social, Manpower, Morgan Stanley, Penske, Colonial Williamsburg, Kraft/Stove Top, Earth University, Experian, Microsoft, Hanes, Stolichnaya, Kozy Shack, Sabra.
Freelance Clients include:
Grow Advertising (Norfolk Va.) and Adidas, The Martin Agency, Geico, Dominion Power, Mary Ellen Mark, Bert Stern, Christopher Micaud, Christian Witkin, David LaChapelle, Dah Len and David Massey for ESPN, British Vogue, Neiman Marcus, Harper’s Bazaar, L’Oreal, Bergdorf Goodman, Hanes, Altoids, Smashing Pumpkins, W Magazine, Vogue, The History Channel, American Express and Reebok.
Education:
Achieved Bachelor of Art degree with a major in Communication Arts and minor in Photography from Va. Commonwealth Univ.
What do I do in my spare time?
I’ve spent my personal efforts on working with a College Photography Professor to publish volume of his black and white work which depicts the Richmond Punk Rock Scene of the late 70’s thru the 80’s.