Va. Lottery: Price Is Right Scratcher

There are a few key things to keep in mind with producing work with an large television show- 1.) read carefully the multiple pages of dos and don’ts and 2.) never assume everything is off the table. Though the legal surrounding Price is Right is designed to maintain the shows appearance when used by a 3rd party, they still want to see you succeed. I’ve learned when to accept what we can’t use while pushing for attributes that will make or break the spot- in this instance, the music. Original thought to be off the table by the Account Team, the spot would defined by the music so it was my job to explore every avenue to obtain it- and we did. In addition to the music, ensuring we utilized the Price Is Right curtain and other props was clutch. Logistically, juggling a normal crazy timeline is always a challenge. Add the twist of needing periodic 2 week windows for the PIR Parent companies review and approval throws a more balls in the air. There’s always chance they come back and reject all everything. Not to worry- the creative was too damn strong and the production was spot on.