Rev Your Bev: What Will Water Grow In You?

Choosing the right vendor and/or assets to bring a creative concept to life enacts a mixture of tools and experiences. A Producer needs to listen to the creative ideas while simultaneously presenting them with images and sounds they’ve never encountered. That includes referencing an obscure music track you heard 20 years prior.

My Role:

• Ensure each vendor had enough information to provide stylistic examples and estimate without leaping full on into treatments (we just didn’t have the time)

• Provide vendor with every detail needed to make accurate costs and timing determinations

• Map out the milestones for both the creative team and Account Team/Client since the review and approval windows needed to be parallel pathed.

• Keep lock step with vendor production to maintain weekend and late night feedback, approval and production

• Maintain the delicate balance between creative and client feedback and the reality of cost and timing.

• Where appropriate, contribute creative POV on scene, character, animation and music debate as well as guidance and talking points for client consideration