This was one of the more complex projects I’ve worked on. The Creative Team’s brief was to address the need for Virginia youth to chose water as a healthy choice for hydration. The team asked, why can’t we create a spot that used water as a harmonic solution to the brief. In their research, why can’t we create a spot that uses water as the entire song- and put lyrics to it. Brought to me- as a Producer who hates to say “No”, my response was- “Let’s see what’s possible!”
Scope: Broadcast, Social, Digitlal - Create Youtube long form, with :30, :15 teasers and several social supporting content- not including influencer fee, travel and additional costs.
Budget: $275K - Including deliverables 1 x :90+, 1 x :30, 1 x:15. including 4 various :30 social videos.
Timing: 8 weeks- including Director calls, talent negotiation, audio research, set design, shoot, post.
