This subject matter is highly sensitive and complex. The approach needed to be strong but simple. The team’s original thought was to provide users with Instagram filters. But knowing our client did not have a social footprint and such filters would easily get lost, I determined the varying copy templates needed to be presented in a step-by-step landing page. This afforded us to provide multiple user voices while giving our client a singular pulpit to provide help and education to those who needed it.
My Role:
Researched and presented the most successful solve to the creative concept
Worked with the Account Team to give the client and additional stakeholders an overview understanding of the UX while keeping continuous updates implemented through out development and post launch roll outs
Developed detailed SOW, introduced Freelance Developer to the project, negotiated costs
Worked with Developer on setting up domain, hosting, and Cloud Vision API for image analyzation.
Created the pronoun/template matrix to be used in the image generator
Created and maintained punch list for Creative, Dev, and Account team.
Worked closely with design team, helping guide them thru guardrails while eliminating obstacles
Kept team focused and on schedule using Agile methodology
Set up analytics and worked with the Developer and Yebo Strategist to create custom events for the image generator.