
Kozy Shack: Pudding Shortage Campaign
In 2017, Kozy Shack was in the middle of a pudding shortage. We were tasked with providing our social followers with tricks and ideas for concealing the pudding they had.
Scope: 6-12 posts per month, batch 2-3 months at a time for client review convenience
Budget: $150K year budget- $10,5K roughly per month
Timing: Upon Approval- 2-3 weeks to prep, execute, edit, review and deliver 2-3 months worth of content
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Kozy Shack wanted us to blow up social channels with the propaganda that the country was suffering through a pudding shortage.
My Roll:
Provided the client with a yearly estimate derived from monthly budgets that would incorporate originally photography, video, 3D, stock images and music, and props for each month.
Secured all talent, locations, equipment, props, and managed internal and external resources while maintained strict schedules.
Produced 2-3 months of content within a 2-3 week window.
Managed the yearly budget to the penny with flawless communication with my Financial Manager.
Organized a review system of event folders thru Egnyte where we could upload content, provide internal and client feedback, and provide final deliver to Social Managers.
All to keep the world stocked with plenty of Kozy Shack Pudding.