Va. Lottery: 2021 Everyday Wins Holiday

Though this was still a project under the overarching “Everyday Wins” campaign, the creative team wanted this project to embrace the storytelling/narrative construct rather then the vignette approach. Different, but as successful. That said, the production was ambitious. 2 complex scripts with multiple locations and talent- as usual. Pushing the client into uncharted territory of a 4 day shoot- and those days were packed without a moment of downtime. With minimal crew who were all veterans of both our agile methodology as well as the clients requirements, only one of the four days hit OT- our snow angel shot of course. Behind the scenes - I was also producing all the other deliverables for HTML, social, and radio. Again, this is my happy place.